19 items found
- How to Boost Your Business With VIDEO Content
By Christopher Tijerino TJTV MEDIA With the Internet, reaching potential customers has become easier than ever before. Search engines, social media, podcasts, and most importantly VIDEO gives your company access to a massive market of consumers. One of the best long-term methods to reach that market is through publishing video content online. Video builds your company’s authority, brand awareness, and sales. By reaching communities through video content, your business can create brand advocates who will purchase your products for years, as well as recommend your products to their friends and family. They might learn from your blog or social media content, share your products with their followers, or make a purchase when you announce a new product line. Video content can be posted on your website or repurposed across platforms. It can be sent directly to your audience’s email inboxes. If they subscribe to your podcast, they can receive notifications every time you release a new episode. Video content helps your business get: Increased exposure Stronger brand awareness Visibility and authority Video content is the versatile engine to run the online marketing of your business. Here’s what you need to know when publishing content online: 1. Lead with value. Giving value (free information, advice, tips) builds the credibility of your business and keeps your company at the front of consumers’ minds. 2. Map the customer journey. Video marketing is storytelling that brings customers through different stages: Awareness. This is the stage when potential customers learn about you and your business. Lead customers from this “Awareness” stage to the next stage with a call-to-action to subscribe to your newsletter. At this stage, the content can be: Tutorial (from searches like Google or Pinterest) Viral post (something people will share or retweet) Expert content or analysis reports Consideration. At this stage, potential customers already know about you and would consider buying from you. They are already in your circle. Video content can be half educational and half promotional. You can repurpose the video content at this stage to other content formats such as newsletters, case studies, and podcasts. Decision. At the decision stage, customers trust your business and are considering making a purchase from you. Content here isn’t to educate or build brand awareness. It’s to address the benefits of your products or services. At this stage, the call-to-action leads the customer to either make a purchase or start a free trial. 3. Create a strategy. A strategy is essential to ensuring your team reaches your goals. What is your goal when publishing video content? What is the monetization plan? How are you going to achieve your goals? For every platform, set an audience intent. Does your audience look at Pinterest for inspiration? Instagram for tutorials? 4. Interact with your community. Use video content as a way to interact with and engage your community! Make them feel like they are part of something. Create video content that gets them involved with what you stand for. Post-community-generated content. 5. Become a category leader. You can also use video content to distinguish your business in your industry. How is your business different from the rest, and how can you create video content that reflects that? 6. Have a brand style guide that covers brand voice and tone. A brand style guide ensures that your team stays consistent when you publish. It can also be a frame of reference when you’re thinking about content ideas to publish. [ Watch the video above to learn how to use storytelling to grow your business ] When you are educational and helpful, customers move through the customer journey. When you go beyond publishing content about your products, customers start to see you as a part of their everyday lives beyond your products or services. Social media gives us free access to a massive market. Through shareable video content, you can build a timeless brand awareness that goes beyond the products you sell today. Want More Tips? Download a FREE copy of my ebook, "10 Powerful Video Marketing Tips to Grow Your Business." Simply click the button below and download your free copy.
- This Is WHY You Should Be Using Storytelling in Your Business.
Storytelling is an ancient form of communication that has been used for millennia to share stories, information, and lessons from one person or group with another. Storytelling is a powerful tool for helping people to feel more connected. There are many different types of stories that we tell as humans, but they all have one thing in common: They make your audience want or need something specific from you--whether it's entertainment value or emotional investment Storytellers can help make your company more visible by telling compelling tales about how it solves problems they face every day - something we all know helps sell anything! It's not only effective at helping us reach our customers but also getting their attention in a world where messages are often unclear. You see, often what we think we're saying to our customers and what our customers hear, are two different things. And our customers are making buying decisions every single day, not based on what we think we said, but based on what they heard. So, the key here to be seen, heard and understood is clarity. That's where storytelling comes into play. You see, storytelling can help you clarify your message because it builds a genuine emotional connection with your customers, and that emotional connection is what drives them to action. The heart of your message should be the story you want to tell. Storytelling is not going anywhere, and successful companies are taking advantage of it every day. Want more proof? On August 02, 2016, Instagram introduced the new “story” feature. Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story. Source: about.instagram.com/features/stories The most advantageous aspect of this feature is the ability of followers to interact with you through your stories. Wow, talk about connecting with others! The power behind storytelling goes beyond connecting on an emotional level; it is also a science. Whenever we hear stories, there are certain chemicals that our brain releases into our bodies; those chemicals drive our emotions, and our emotions drives us to take action. One of those powerful chemicals is Dopamine. Dopamine is the chemical that makes us feel good, and when it's released, our brain activates learning receptors that allows us to focus more, this means, we can learn more easily, retain information better (which equals increased motivation), and even remember things faster! Another powerful chemical it’s Oxytocin. Oxytocin is such a powerful chemical- the same one released in our mother’s body after she gives birth to her baby and has been shown time after again as being responsible for building initial trust between human beings, which leads us on towards understanding how important empathy can be when communicating with others (including potential clients/customers.) Empathy leads to trust, and trust is the foundation of business. Remember, people only do business with people they trust, people they like. That’s why in order to build trust you must first try to evoke empathy in your customers, and one of the best ways to do that is with the power of storytelling. Maya Angelou said, “At the end of the day, people won’t remember what you said, but they will always remember how you made them feel.” facts, data, figures, numbers tell, stories sell! So, start selling by telling good stories.
- Video Production | TJTV MEDIA
video production REQUEST A QUOTE The Power of Video Storytelling In the world of marketing, video is both effective and impactful. Because of this, 96 percent of marketers use it as a tool to promote products and brands. Video makes your content 53 times more likely to land on the first page of search results and increases online sales by 46 percent. Business Overview If you’re looking to tell your company’s or product’s story on video, contact us . And let’s bring your story to life!
- Video Production | Tjtv Media | Jacksonville
MEDIA SOLUTIONS VIDEO PRODUCTION VIDEO PRODUCTION VIDEO PRODUCTION VIDEO PRODUCTION VIDEO PRODUCTION VIDEO PRODUCTION GRAPHIC DESIGN BRAND STRATEGY BOOK PUBLISHING Encourage customer action and increase your sales by using visual storytelling. Encourage customer action and increase your sales by using visual storytelling. Facts and hard figures may create credibility, but it’s stories that create trust. This is the trust that will motivate customers to purchase from your company, tell their friends about what you do, and help your corporation reach even more people. TJTV MEDIA is a media production agency that provides media solutions to entrepreneurs, business owners, influencers, and industry leaders to deliver a clear and consistent message using the power of storytelling Request a free consulation Featured Work FREE PUBLICATIONS PUBLICACION GRATUITA Click on the picture to download your copy NOW! ¡Haz clic en la imagen para descargar tu copia AHORA!
- Graphic Design | TJTV MEDIA
GRAPHIC DESIGN We are pleased to offer the following services to help you find the solutions you need. From initial ideation to the development process to the finishing touches, we work with our clients closely each step of the way. Keep in mind that each service can be completely customized to your project and needs to ensure the most successful outcome. Logo Design Product Promos Media Art for Artist Books/Magazine Covers Movie Posters Personal Brand Promo Content Improvement Have a product that needs some improvement? Send it to us and let us work on something special for you. Here are some 'before & after' pictures Before After Before After Before After Before After